18 B2B Ads Audience Segments I Swear By & How To Avoid Manual List Work

18 Audience Segments You Should Be Using For Your Ads
LinkedIn is my channel of choice, but many of these segments can be used across all channels, as long as you have a way to supply the fields required.
Signal-Based Segments
1. Third-Party Intent Signals — Top of Funnel Problem Awareness
This is something I like to layer in as one component. It’s too broad to use on its own, but used in conjunction with other criteria, I like to use it to help tailor my target account lists to companies that are somewhat problem-aware.