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MAKE DECISIONS WITH CONFIDENCE

Better Data = Better Outcomes

Marketing data is scattered across dozens of systems and not meant to speak the same language. CaliberMind is purpose-built for B2B, cleans your data as you go, boasts a 5-star customer success team, and flexes to your company’s unique data landscape.

The end result? You can make decisions with confidence and scale your business faster.

CaliberMind Platform

HOW CALIBERMIND IS DIFFERENT

Why Buy CaliberMind?

Purpose-Built for B2B

We understand B2B marketing. All our analytic modules are built back from key questions marketers need to answer to drive performance.

Clean-Your-Data-As-We-Go Approach

Everybody’s data is a mess. That’s why we include data cleansing and scrubbing as part of our solution, so that your data gets cleaner as we go.

Best-In-Class Customer Success

Our clients give rave reviews to our implementation teams, who have extensive revenue operations experience themselves.

Our Flexibility

We understand that change is hard, so we ensure our system can flex to your tech stack and can grow with you as you change systems over time.

We Flex To Your Setup

The Scenario
CaliberMind
Them
“My data is a mess.”
We can help you deduplicate, match, normalize & more – & then push that data back into your CRM.
Nope
“We have a unique CRM setup / other quirks.”
Our team of experts will modify CaliberMind to fit your specific needs – or, if you choose – help you implement best practices.
No. They recommend working with a contractor to retrofit your systems to fit their requirements, which can take months.
“What if we change CRMs or marketing automation platforms?”
We’ve helped several companies migrate to new CRMs and marketing automation systems.
No. You’ll need to work to implement their requirements and get a new instance once your setup is complete.
“What if I start using a new social media platform or marketing tool?”
Because we’ve already connected and mapped the most common platforms, switching tools is a simple update.
Get ready to follow the vendor’s rulebook again and work with a contractor who can modify your setup to fit the vendor’s needs.
“Who does the implementation?”
Our team runs implementations from start to finish. This is to ensure your instance is set up according to how your systems are today, not the other way around.
Many companies have you contract with a third party to prepare your systems for their tool.
Why marketing analytics the old way fails

The Usual Suspects

Disconnected Systems
We Often Hear:
  • “We spend hours combining our web insights and CRM data.”
  • “I can’t tell how my digital advertising is driving pipeline.”
  • “My product data isn’t in our CRM.”
BAD or Stale Data
We Often Hear:
  • “Our sales team doesn’t use opportunity contact roles.”
  • “None of our opportunities have a primary contact.”
  • “I know my events are having a bigger impact than what our reports are telling us.”
Technical Debt
We Often Hear:
  • “I inherited a system that’s a mess. There are over 40 campaign types.”
  • “They use parent campaigns and we have five layers of relationships.”
  • “Our CRM data is a disaster and don’t even get me started on leads vs. contacts!”
Why CaliberMind Is Different

Clean Your Data As You Go

Connected Systems

The CaliberMind platform is like an outsourced data warehouse + BI team just for marketers. We sift through the data and elevate what’s valuable.

A Better, Wider Picture

We leverage sales, marketing, product & channel data – and organize it by person and account. Because we can see all tracked touchpoints, so can you.

Backfill & Data Transform

We conform to your configuration; we don’t force you to change how you do things. If you want to put best practices in place, our support team can help you transform your data.

data transformation details

Got Data Problems?

De-risk Your Analytics Investment

Do you want access to advanced reporting like multi-touch attribution, but you’re too worried about your data to move forward? CaliberMind offers data transformation packages meant to get your data at peak performance – so you layer on advanced analytics and get real results – within three months at an affordable price point.

CALIBERMIND TEAM

We Care Because We Know

We are a team of marketers, marketing operations professionals, and business intelligence analysts who hail from B2B technology companies. Because we’ve been there and done that, we’re very passionate about helping our customers experience a painless approach to data-driven marketing.

CaliberMind Team Picture

Seeing Is Believing

We get it. CaliberMind sounds too good to be true (especially after *someone* overpromised and underdelivered). We’re happy to show you the platform in action so you can see the difference for yourself.

Systems & Security