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CULTIVATE INSIGHTS FROM COMPLEX, DISJOINTED DATA

We help CMOs make better decisions

Enterprise marketers face a critical challenge: how to utilize data for informed decision-making and sustainable growth. That’s where CaliberMind’s Marketing Decision engine comes in, bringing order to the chaos of conflicting buyer signals.

WHY CALIBERMIND?

Make the smart decisions that drive growth

Rapid implementation

From purchase to reports in three weeks. From purchase to answers in six.

Bespoke services

Our clients love the customized solutions we create specifically for their complex environments.

Plug-and-play flexibility

Your dedicated CaliberMind data warehouse delivers the flexibility you need to add and remove applications from your RevTech stack without blowing up your marketing reports.

Answers, not data

CaliberMind provides CMOs with the information they need to avoid ineffective marketing campaigns that harm their reputation and trust.

We work in harmony with your RevTech Stack

The Scenario
CaliberMind
DIY Attribution
“My data is a mess”
Our data transformation service will help you deduplicate, match, normalize, and most importantly, maintain clean data.
Um, there are plenty of deduplication services on the market that can create one-time a clean data set…so what if it degrades?!
“What happens when I add or remove applications from my RevTech stack?”
CaliberMind’s dedicated data warehouse and an array of RevTech connectors give you total plug-and-play flexibility.
No problem. Give me 6 weeks and multiple iterations until you feel that the reporting might be right.
“What I have sucks, but it works – I don’t have months to replace it”
Our rapid implementation approach means you’ll be benefitting from reports in three weeks and surfacing answers in six weeksOur rapid implementation approach means you’ll be benefiting from reports in three weeks and surfacing answers in six weeks.
Please don’t dump me! Look at this cool chart that presents yet another view on the same suspect data!!
“I have a Frankenstack that my BI can barely handle”
Which is why we deliver bespoke services – customized solutions we create specifically for their unique needs in complex environments.
I quit.
WHY DIY ATTRIBUTION FAILS

The usual suspects

Disconnected Systems
We Often Hear:
  • “We spend hours combining our web insights and CRM data.”
  • “I can’t tell how my digital advertising is driving pipeline.”
  • “My product data isn’t in our CRM.”
BAD or Stale Data
We Often Hear:
  • “Our sales team doesn’t use opportunity contact roles.”
  • “None of our opportunities have a primary contact.”
  • “I know my events are having a bigger impact than what our reports are telling us.”
Technical Debt
We Often Hear:
  • “I inherited a system that’s a mess. There are over 40 campaign types.”
  • “They use parent campaigns and we have five layers of relationships.”
  • “Our CRM data is a disaster and don’t even get me started on leads vs. contacts!”
BREAK UP WITH YOUR DIY ATTRIBUTION

Close your marketing ROI gap

CONNECT YOUR STACK

The CaliberMind Marketing Decision Engine works in harmony with your RevTech stack to capture that outcomes that drive growth.

TRANSFORM YOUR DATA

We organize and enrich first and third-party data while unifying and placing every brand interaction on a timeline in the CaliberMind Data Warehouse.

KNOW WHAT TO DO NEXT

Elevate accounts when they’re hot, know what’s driving pipeline today while capturing the answers to the questions that drive growth.

First-party data is #complicated

Between privacy-first design and new legislation, it’s harder than ever to collect user data legally. That’s why your team has nailed the art form of convincing prospects to pass over their information in exchange for value and the promise you’ll use their data ethically. Take that hard-earned data to the next level and develop a better content strategy in the process.

 
CALIBERMIND TEAM

We care because we know

We are a team of marketers, marketing operations professionals, and business intelligence analysts who hail from B2B technology companies. Because we’ve been there and done that, we’re very passionate about helping our customers experience a painless approach to data-driven marketing.

CaliberMind Team Picture

Seeing is believing

We get it. A Marketing Decision Engine sounds too good to be true. We’re happy to show you the engine in action and encourage you to check out our G2 reviews.

Systems & Security