Our product is built by marketers, for marketers, and we’re proud of that. The end result is an entirely new way of doing business for the MarTech industry—it’s sort of UnMarTech in a way. Take a look at our core principles to better understand the CaliberMind difference.
We identify your marketing objectives upfront and set the broadest parameters for the work we are doing. Sr. marketing executives play a key role in this step.
We identify crisp goals for each of your marketing objective. You lead the discussion, we play a contributing role.
We capture the Key Performance Indicators. You’ll lead the work in this step, in partnership with our marketing analyst.
We set the parameters for success upfront by identifying targets for each KPI. Marketing leaders play a key role here, with input from Sales and Finance.
We identify the segments of people / behavior / outcomes that we’ll analyze to understand why your marketing succeed or failed.
We provide direct insights into your performance and make succinct recommendations on what’s working and — what’s not.
Not a repetition of what your data already says but rather, what caused graph one to be up or down – the reasons for the performance identified by our analysis and causal factors.
What action should you take? These will sound like: Metric X is down because of our inability to take advantage of trend Y and hence we recommend you do Z.
What will be the impact on the business if marketing takes action? What better way to create a sense of urgency than tell your CMO what the expected outcome will be based on our insights and recommended actions?
The magic of CaliberMind is watching bits of information from a myriad of places fall into place. We believe that addressing your data issues before layering on analytics is essential for realizing revenue insights you can trust.
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