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ASK CAL - CUSTOM ANSWER AI

If only your data could talk...

Now it can, with Ask Cal.

Ask Cal gives your data a voice, and it speaks in plain English. Just ask a question and get instant answers —
not from surface-level summaries, but from the deep, multi-dimensional insights buried across your entire stack. Finally, marketing and sales can see the “why” behind the numbers, and act on it.
Book a demo with people who get it
the challenge

Marketers are working harder than ever.
Sales teams are ready to act.
But the signals are buried in the noise.

Campaigns are humming. Engagement is up.
ABM tools scream, “Company XYZ is interested!”
Cool — but who? Why? What now? The data is there. Ask Cal makes it talk.
It cuts through chaos, connects the dots, and delivers insights both teams can use.
When accounts show true intent, Ask Cal turns it into action.

ACTUALLY USEFUL AI FOR MARKETING

Your data. Your story.
Ask Cal helps you tell it in full.

Ask Cal combines the consolidated marketing data with the power of Generative AI to create unique insights that take you beyond simple dashboards. It’s like stepping from 2D into 5D — revealing the full story behind every signal, every account, every decision.

Ask Cal for Attribution

Clarity on what's working and where to invest next.

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“Where should I spend my next dollar?”

Ask Cal delivers fast, reliable answers to your most pressing questions — and adapts to how your business thinks about impact:

  • Understand how attribution dollars shifted across your observation window
  • Identify which channels drove the most change — and when
  • Compare campaign performance across multiple attribution models: first-touch, W-shaped, chain-based, and more.
ASK CAL FOR FUNNEL INSIGHTS

Understand what's really happening between your stages.

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Funnels often raise more questions than they answer.

  • Why are deals stuck in Stage 2?
  • Why are exit times wildly inconsistent?
  • What’s actually influencing progression — or causing drop-off?

But it doesn’t stop there. Not sure what to ask? Ask Cal proactively suggests smart queries based on where you are in the dashboard.

It’s like having a funnel strategist built into every widget — helping you uncover gaps, spot opportunities, and take action faster.

ACTUALLY USEFUL AI FOR SALES

Sales intel that closes deals.

Prioritize smarter. Engage better. Win faster. Work with actionable account data that you can finally trust. No reporting experience required.

Ask Cal for ACCOUNT PRIORITIZATION AND BUYER JOURNEY SUMMARY

No noise.
Just sales-ready signals

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Ask Cal flags accounts that are actually heating up — based on engagement trends, not vanity metrics. So reps know exactly who to call and when, without second-guessing the data.

Ask Cal translates activity into plain-English playbooks — no need to dig through dashboards. Whether it’s a follow-up email or a personalized demo invite, Cal guides reps on what to do next.

ASK CAL FOR BUYING GROUP AND DECISION MAKER RESEARCH

See the real buyer.
First.

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Get a clear map of who’s involved and what each person did, so you’re not chasing ghosts. Ask Cal connects the dots across contacts and timelines for a complete, contextual story.

Persona and account summaries show up in CRM automatically, so reps stay in their flow. With zero noise and full context, outreach gets sharper — and deals move faster.

MEET CHAT WITH CAL

Finally. You can talk to your data.
Real answers. In real time.

Interact directly with your most valuable asset — your buyer journey. Ask pointed questions, follow your curiosity, and uncover what’s really driving revenue — all within the trusted walls of your CaliberMind environment.

See Ask Cal live

Enterprise B2B marketing teams are proving their impact and winning more budget

With holistic attribution and analytics that build trust in the numbers.

2025 fall g2 (2)
Five Stars

Intuitive Tool for Actionable Insights

As a F500 company, we needed more than just MTA software, we needed strategic guidance, deep expertise, and significant support with data transformation. In past lives I’ve worked with pre-packaged MTA solutions at smaller B2B companies, and I’ve also seen custom-built approaches. In my view, it’s also far more flexible than the off-the-shelf MTA solutions on the market. Now, having fully implemented and rolled out CaliberMind at a large B2B enterprise, I am certain we couldn’t have deployed MTA at my current company without CaliberMind. The support is fantastic and refreshing to have technically capable people who really understand B2B marketing.

Verified User in Human Resources
Enterprise (>1000 emp.)

Five Stars

Intuitive Tool for Actionable Insights

Ease of use in supporting ROI and pipeline influence for marketing content and campaigns. It helps paint a tangible picture rather than have to rely on anecdotal evidence. I am easily able to report on pipeline influence by campaign, vertical, and timeframe, with the ability to drill down into each type for more detailed reporting and analysis. Plus, the reports are easy to read and distribute with management. This type of automation and detailed reporting saves me a significant amount of time in research and reporting.

Brian M.
Product Marketing Manager
Mid-Market (51-1000 emp.)

Five Stars

Absolute game-changer in Attribution!

CaliberMind is proving what I always knew: my campaigns are much more effective than my Salesforce dashboard for attribution would lead me to believe. Its ability to find those touches not correctly tied to a deal are giving me the ability to justify my spend, accurately calculate ROI and ROAS, and ultimately demonstrate a clearer picture of my overall performance. The fact that it engages directly with Salesforce is fantastic. It completely eliminates the manual work of searching through an account to find that one MQL that slipped. It’s easy to use with clear filters (though I’d appreciate a more accurate search function) and has now become a piece of our regular workflow process to help track campaign performance. I’ve used it every day since it was introduced to us.

Nathan W.
Senior Manager, Public Sector Marketing
Mid-Market (51-1000 emp.)

Five Stars

Fantastic attribution platform that offers actionable insights

CaliberMind is a powerful and customizable attribution tool that helps to serve a broad range of users across our marketing org. The depth of data available is amazing and unlike any other tool we have had in the past. The customer support team is great and is always available to help us continue getting more out of the platform.

Lisa M.
Marketing Analytics Manager
Enterprise (> 1000 emp.)

Your curiosity, rewarded.

Many of our enterprise customers come to us for multi-touch attribution because other tools have let them down. Once that’s solved, they start to think bigger and ask juicer questions to see a bigger picture:

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If the board gives us another $100,000, which channels will give us the fastest ROI?”

So the CFO can feel confident giving us even more budget to grow the business.”

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“Which content should we deliver to which segment, and at what stage of the buyer journey?”

So we can resonate with the right people with the right message at the right time.”

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“What's impact to my Cost per Opportunity if we were to add one extra booth event per year?”

So we can make offline investment decisions and not miss out on meeting the right people with the right message at the right time?

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Seeing is believing.
CaliberMind time to value < 2 weeks

CaliberMind customers see value in less than 2 weeks on average – as soon as your data sources are connected. For advanced insights that require custom data modeling and configuration – our professional services team can move as fast as you do.

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Hgma season 2

A Virtual Event Series

Hitchhiker's Guide to Marketing Analytics

Ready to master the art of marketing data storytelling for strategic leadership? Join us Wednesdays at 1 pm ET to glean insights from thought leaders across marketing analytics.

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