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CaliberMind ROI

Close your marketing ROI gap

Get the most out of your marketing budget with detailed, instant analysis. Measure the total impact of discretionary, personnel, and ad spending on brand awareness, engagement, and conversions and their ultimate contribution to bookings.

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Stop relying on periodic summary spending analysis - it’s wrong.

Connecting marketing actions to outcomes is tough and often inaccurate. Measuring return on investment happens only occasionally and needs more details for real-time adjustments. Marketers often need to resort to simple models like first and last touch, which can give misleading results.

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Unlock real-time returns

Calibermind uses a top-down ROI approach to unlock spend analysis on the fly that can typically only be measured at the end of an accounting period, including:

Channel

Company / Account

Campaign

Event Type

Industry

Job-Level

Department

Channel

Company / Account

Campaign

Event Type

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Industry

Job-Level

Department

Lower your customer acquisition cost

Some of the questions ROI can answer

Which channel combinations contribute the most to bookings?

Channel mix is fickle and ever-shifting - Identify the most effective marketing channel combinations in real time and adjust on the fly.

What are my customer acquisition costs by channel?

Determine the cost of acquiring customers on a channel level.

How can marketing spending be optimized for better results?

Your CFO will love you when you roll in with insights that help you allocate marketing spend and budgets for maximum efficiency.

Are offline marketing activities, like events, contributing to ROI?

Assess the effectiveness of offline activities like events, direct mail, and tradeshows in driving conversions and bookings.

Top Down ROI.

From a 'total cost' picture.

Lower customer acquisition costs by capturing a complete cost picture, including offline and personnel spending.

Why CaliberMind?

Make the informed decisions that drive growth

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Rapid Implementation

From purchase to reports in three weeks. From purchase to answers in six.

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Bespoke Services

Our clients love the customized solutions we create specifically for their complex environments.

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Answers, not data

CaliberMind provides CMOs with the information they need to avoid ineffective marketing campaigns that harm their reputation and trust.

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Seeing is believing.
Experience the difference.

We totally get it – past letdowns can spark doubts. We’d love to show you the engine in action so you can witness remarkable differences yourself.