A helpful tool for building your campaign URL’s to include recommended UTM Parameters
There are some UTM parameters which are considered “global standards” for tracking purposes, and a handful of others which may be required by other systems. Within the CaliberMind platform, we recommend adding two additional parameters – campaign_id and ad_id – in order to allow end-to-end tracking of your paid ad sources.
The URL Builder tool below provides an easy way to see how the parameters are appended to your website URL, which can then be copied into your ad platforms. As well, our builder provides the dynamic variable “tokens” to use, which will automatically populate the UTM parameter values from the system – reducing the amount of manual entry required.