Cracking the LinkedIn Ads Code for B2B Marketers
with JD Garcia
About the Event
In the third episode of Season 2 on Hitchhiker’s Guide to Marketing Analytics, we’re joined by JD Garcia, LinkedIn ads thought leader and Nadia Davis, CaliberMind VP of Marketing, as they discuss the nuances of advertising on LinkedIn covering ad formats, objectives, audience targeting, and much more.
LinkedIn remains the go-to channel for B2B marketers—but also one of the most misunderstood. Rising CPCs, shrinking organic reach, and the complexity of measuring impact have made it harder than ever to justify spend.
Join JD Garcia, SVP of Revenue and Growth at Impactable, and Nadia Davis, VP of Marketing at CaliberMind, as they unpack the data behind high-performing campaigns. You’ll learn which strategies convert, how to connect ad performance to pipeline, and why LinkedIn success starts with disciplined experimentation, not bigger budgets.
