Hitchhiker’s Guide to Marketing Analytics Season 3 Episode #7

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Fixing Everything at Once: The Marketer’s Survival Guide for the First 90 Days on a New Job

with Ali Rastiello

About the Event


In the seventh episode of Season 3 and 2026 on Hitchhiker’s Guide to Marketing Analytics, Nadia Davis is joined by long-time friend of the show, Ali Rastiello (Pluralsight) to discuss the unique challenges and opportunities facing marketers in new ops roles.

Congratulations! You’ve finally landed. After months of grueling interviews, deep-dive research, and the emotional rollercoaster of negotiations, you’ve found the one. You are the new VP / Director / Manager of Revenue Marketing or Demand Generation or Marketing Operations…The ink is dry on the contract, and you’re ready to hit the ground running. Your new org is already leaning in, eyes fixed on the horizon, waiting for those dashboards to start glowing with early wins and pipeline insights.

There’s just one small snag: The ship you were hired to captain is currently taking on water.

In this episode of The Hitchhiker’s Guide to Marketing Ops, we are joined by the incredible Ali Rastiello, the newly minted Sr. Director of Marketing Operations at Pluralsight. Ali joins us to help wrap our minds around the chaos. We’ll discuss how to:

  • Triage the Trauma: Identifying which holes to patch first to keep the ship afloat.
  • Secure Quick Wins: Building credibility with leadership while the foundation is still curing.
  • Prioritize the Pipeline: Making meaningful progress on the funnel when time is your scarcest resource.

Grab your towel and jump aboard. It’s time to fix the engine room.

Watch the full session on demand

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Mary Batchelder
Mary is the Director of Revenue Marketing at CaliberMind. With over 10 years experience in marketing operations, demand generation, and social media marketing, and ABM, she has a unique perspective on everything from links in comments to attribution models.

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