How To Build a Thought Leadership and Influencer Motion That Works
with Ashley Faus
About the Event
In the first episode of Season 3 and 2026 on Hitchhiker’s Guide to Marketing Analytics, Nadia Davis is joined by Ashley Faus, Head of Lifecycle Marketing, Portfolio, at Atlassian.
Thought leadership and influencer marketing are everywhere—but very few teams can prove they actually work.
In this session, Ashley Faus breaks down how to build a thought leadership and influencer motion that earns trust, scales responsibly, and drives real business impact. Instead of chasing vanity metrics or one-off campaigns, Ashley shares how to design a system that connects people, content, and distribution into a cohesive growth engine.
You’ll learn how to:
- Define thought leadership beyond “posting more content”
- Identify and activate the right voices—inside and outside your company
- Design programs that build credibility over time, not just short-term reach
- Measure what actually matters in a trust-driven motion
If you’re tired of influencer efforts that feel disconnected—or thought leadership that’s hard to justify, this session will help you build a motion that works in the real world.
