Move Faster: Powering Operations and Velocity through Crystal Clear Revenue Analytics
with Sangram Vajre, Eric Westerkamp, and Nadia Davis
About the Event
In the inaugural episode of Hitchhiker’s Guide to Marketing Analytics, we sit down with Sangram Vajre, author of the game-changing GTM book MOVE, and CaliberMind CEO Eric Westerkamp to dissect why most go-to-market strategies stall.
Every GTM leader wants to MOVE faster, but scaling often feels like hitting a wall built from misaligned teams, competing KPIs, and pure data chaos. In this episode, we get to the heart of the problem: the “O” for Operations and “V” for Velocity in Sangram’s framework are only as strong as the data foundation beneath them. Watch to learn how to break free from analysis paralysis, make confident decisions with the messy, imperfect data you already have, and finally turn siloed reports that start debates into a unified compass that sales, marketing, and finance can actually trust to accelerate revenue.
