The 2026 Marketer’s’ Guide to Buying Software like Your Job Depends on It
with Frans Riemersma
About the Event
In the eighth episode of Season 2 on Hitchhiker’s Guide to Marketing Analytics, Nadia Davis is joined by Frans Riemersma, founder of MartechTribe.
In a world of endless martech options and shrinking budgets, buying the wrong tool can tank your strategy—and your sanity. In this Hitchhiker’s Guide to Marketing Analytics session, Frans shares how to cut through vendor hype, spot red flags, and choose tech that actually works with your stack.
Watch to learn how to:
- Ask the questions vendors hope you won’t
- Tell if a “platform” really fits your ecosystem
- Turn software buying from a gamble into a growth strategy
Stay smart, skeptical, and stack-savvy.
