The Martech Oracles Have Spoken: Mike Rizzo and Phil Gamache Grade 2026 to Help You Keep Your Seat in MOps
with Nadia Davis, Phil Gamache, and Mike Rizzo
About the Event
In the third episode of Season 4 on Hitchhiker’s Guide to Marketing Analytics, Nadia Davis is joined by Phil Gamache and Mike Rizzo to discuss the future of marketing ops roles in a job market increasingly filled with new flavors of GTM engineers, AI initiatives, and reductions in force.
Every January, the martech world makes its predictions. Nobody EVER comes back in October to check the math. So we’re doing it.
Phil Gamache (Humans of Martech) and Mike Rizzo (MarketingOps.com), who’ve talked to more MOps practitioners this year than almost anyone, are grading 2026 against a few big calls: Scott Brinker’s year of context engineering and “peak martech,” the marketing engineer future Mike sketched on the MOps-Apalooza stage, and the idea that marketing behaves more like weather than a machine.
They’ll cover which roles AI is absorbing and why most teams still use AI to write emails faster instead of wiring it into the CRM and MAP, where the revenue lives. Plus: the SaaSpocalypse layoffs, and who stops the Gremlins when 300 employees start building their own agents.
If you’re wondering whether the technical bar has outrun you, Phil and Mike will tell you where MOps seats are shifting and what it takes to keep one.
