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Hitchhiker’s Guide to Marketing Analytics Season 2 Episode #9

Amanda session on demand

What to Expect When Leadership Is Expecting: Aligning Marketing Deliverables with C-Suite Expectations

with Amanda Landsaw

About the Event


In the ninth and final episode of Season 2 on Hitchhiker’s Guide to Marketing Analytics, Nadia Davis is joined by Amanda Landsaw, CMO of EndeavorB2B.

Marketing leaders are feeling the pressure to deliver more impact, faster—and to speak the language of the C-suite while doing it. In this Hitchhiker’s Guide to Marketing Analytics session, Amanda Landsaw shares how to bridge the gap between marketing execution and executive expectations.

You’ll learn how to:

  • Translate marketing metrics into boardroom outcomes
  • Build credibility through data, not dashboards
  • Set expectations that earn trust (and budget)

If you’ve ever been caught between campaign chaos and leadership’s KPIs, this is your survival guide.

Watch the full session on demand

Picture of Mary Batchelder
Mary Batchelder
Mary is the Senior Revenue Marketing Manager at CaliberMind. With over 8 years experience in marketing operations, demand generation, and social media marketing, and ABM, she has a unique perspective on everything from links in comments to attribution models.

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