Marketing teams are buried in dashboards, but still struggle to answer the one question that matters: Is it working? Meanwhile, sales wants alignment, leadership wants answers, and everyone outside of marketing is lost in a sea of acronyms.
In this session, CaliberMind CEO Eric Westerkamp and Lu Enstad, Head of Technology Solutions at Nomad tackle the real reason marketing data gets ignored: too much noise and not enough clarity. We’ll explore how to work with messy data, build metrics that map to what the business actually cares about, and communicate in a way non-marketers can follow.
You’ll learn:
- How to turn disconnected data into a CMO-worthy unified revenue story
- How to deliver insight (not noise) even when your data isn’t perfect
- How to speak the language of sales and finance (without losing your edge)
