Do B2B Companies Need More than One Funnel?

Do B2B Companies Need More than One Funnel?

The buyer journey is seldom a straight line in B2B and often involves numerous people from the same prospect organization (AKA the buyer committee). But for some B2B companies, buyer journeys can be completely different depending upon the products, delivery method, and other factors.  The checkpoints, or steps within the funnel, may not be the […]