Navigating Bias in B2B Marketing Event Scoring
Learn how to minimize bias in B2B marketing event scoring and create a more accurate, data-driven approach to understanding customer engagement.
Funnel Lab Fridays: How AI-Powered Tools Like Clay are Disrupting the B2B Funnel
In this episode of Funnel Lab Fridays, host Eric Westerkamp, CEO at CaliberMind, welcomes Doug Bell, CMO at CaliberMind, and Jordan Crawford, Founder of Blueprint GTM, to discuss how AI-powered sales engagement platforms, like Clay, are helping organizations reach new levels of nuance and sophistication in their marketing and sales outreach.
Funnel Lab Fridays: Navigating Northstar Metrics for Marketing and Channel Activation
In this episode of Funnel Lab Fridays, host Eric Westerkamp, CEO at CaliberMind, welcomes Doug Bell, CMO at CaliberMind, and Ryan Milligan, VP of Sales and Revenue Operations at Quotapath. In today’s episode, we’ll be exploring Northstar Metrics for Marketing and Channel Activation—those vital indicators that can make or break the success of a marketing channel.
Funnel Lab Fridays: Organizing Target Accounts for ABM at Scale
In this episode of Funnel Lab Fridays, host Eric Westerkamp, CEO at CaliberMind, is delving into the complexities of organizing target accounts for Account-Based Marketing (ABM) at scale. Joining him are Raja Walia, CEO and Founder of GNW Consulting, and Kelsey White, Director of Revenue Analytics and Attribution at GNW Consulting.
Data-Driven Marketing Unveiled: Top Insights & Obstacles for Expert Marketers
In this episode of Funnel Lab Fridays, Eric Westerkamp, CEO of Caliber Mind, is joined by Misha Salkinder, Director of Data Strategy, and Doug Bell, CMO of CaliberMind, to discuss the challenges and strategies for measuring marketing ROI. They dive into the complexities of integrating data to optimize marketing channels and the need for improved attribution models in data-driven marketing.
Understanding the Buyer Journey with Generative AI
Learn how to build a system that combines marketing data from various sources (CRM, automation platforms, ads, etc.) with generative AI to analyze buyer journeys with Eric Westerkamp, CEO of CaliberMind.
Why Marketers Need Attribution Data and Reporting
Understand why marketers should use attribution reporting and how it helps optimize their strategies, reduce budget waste, and maximize ROI.
4 Simple Steps to Marketing Attribution in B2B: Driving Success Through Data-Driven Insights
Learn about the 4 simple steps to B2B marketing attribution that will help you drive success and enhance ROI through data-driven insights.
Moving Beyond Vanity Metrics: Tie Ad Performance to Revenue
Discover how CaliberMind’s new Return on Ad Spend (ROAS) feature helps B2B marketers track campaign performance directly to revenue.
Partner Announcement: Google Cloud Marketplace
CaliberMind’s Marketing Decision Engine is now officially available on the Google Cloud Marketplace.
Which Half of Your Advertising Budget Are You Wasting?
Is half of your ad spend going to waste? Discover why big brands like P&G and Uber cut millions in digital marketing, with no sales impact, and learn how strategic ad adjustments can save your budget.
Basics of Marketing Data Cleaning & Quality
Learn what data cleaning means, its impact on better data quality, and why you need it for executive buy-in on your reports.