Why Marketers Need Engagement Scoring and Attribution: Signs You Need Attribution
Learn the signs you need marketing attribution and engagement scoring instead of MQL volume or pipeline sourcing to help optimize campaigns and ROI.
DIY Attribution: Tools and Tips for Custom Attribution Model Building
Looking to build a custom attribution model? Use our tools and tips to help accomplish this to help enhance your insights and optimize your marketing strategy.
Marketer’s Guide to Chain-Based Insights
Say goodbye to incomplete attribution models and hello to actionable insights that consider the entire account’s activity.
DIY B2B Attribution: When to Connect Tools & How
Explore the pros and cons of using a CRM or data warehouse for multi-touch attribution in B2B marketing.
When You Hear ‘We Need Attribution,’ Always Ask WHY
At CaliberMind, we’ve since learned that our discovery process needed to run deeper to avoid misalignment down the road, and start with asking “WHY”.
Enterprise Marketing Team Uncovers Significant Revenue Influence with Attribution 3.0
Check out how one of CaliberMind’s customers marketing team uncovered massive influence on revenue through a new attribution approach and system.
Crawl, Walk, Run: Metrics for Measuring Campaign Effectiveness
If you google ‘How to measure campaign effectiveness’, the top results are bound to include some variance of ROI and Pipeline. What if you’re not there yet? Or what if you are, but you’d like a more holistic view of your campaigns?
B2B Attribution Software Buying Guide
B2B Attribution Software Buying Guide. In this guide, we share common attribution mistakes so you can avoid them, break down which models work best when, and round out the guide with a comprehensive list of requirements that will help you choose the best vendor for your needs.
Basics of Marketing Data Collection & Storage for Better Attribution
Discover how to create an effective marketing data collection strategy to track interactions and correlate them to revenue while implementing best practices
Achieving Attribution Buy-In From Your Executive Team
Unlock executive buy-in for attribution models by learning how to explain attribution models, what is the purpose of attribution, and their impact on revenue.
Improving Win Rates with AI Summaries for Sellers
This week on The Funnel Lab: Emma Phan, Director of Marketing Operations & Analytics, joins Nolan Garrido, VP of Engineering at CaliberMind and our host, Eric Westerkamp, CEO of CaliberMind. As the application of AI matures in enterprise SaaS, data that was too complex and confusing for sellers is now available, actionable and changing how marketing can drive greater sales efficiency. Join us to see how CaliberMind is deploying AI to deliver better sales.
Attribution Meets Machine Learning: What You Need To Know
Learn more about the combination of marketing attribution and machine learning (Chain-Based Attribution) and how it’s impacting sales and marketing ROI.