Back to Basics: Campaign Best Practices
We had an excellent question in our MasterOps Community recently: What are the best practices for a marketing campaign structure? Is there a gold standard for campaign hierarchies? Of course, businesses must cater best practices to their business processes. Still, there are a lot of campaign configuration changes that can form a foundation […]
Build a Marketing Dashboard Your Board Will Love
Your board doesn’t want to hear about your awareness campaigns. Their primary expectations center around a clear understanding of marketing’s influence, including effectiveness, efficiency, velocity, and overarching trends.
