Success in ABM: How to Transition from MQLs to MQAs
Today’s Funnel Lab Friday, hosted by Doug Bell, CMO at CaliberMind, is all about transitioning from lead-based systems (MQLs) to account-based marketing (ABM) and moving from Marketing Qualified Leads (MQLs) to Marketing Qualified Accounts (MQAs). Doug is joined by two stellar guests: Nadia Davis, Senior Director of Revenue Marketing and Marketing Ops at PayIt, and Misha Salkinder, Director of Customer Data Strategy at CaliberMind.
Funnel Lab Fridays: Using Data to Validate Your Ideal Customer Profile (ICP)
Today on Funnel Lab Fridays, we dive deep into how to use data to validate your Ideal Customer Profile. Doug Bell, CEO of CaliberMind, hosts Jordan Crawford, the mastermind behind Blueprint GTM, and our very own Nic Zangre, CaliberMind’s VP of Solutions Architecture.
Deploying the Dream Team: Intent & AI
Explore the potent combination of intent data and generative AI—and how these tools are transforming the way we understand and act on buyer journeys with Misha Salkinder, Doug Bell and Eric Westerkamp of CaliberMind.
How to Fix 7 Pitfalls When Calculating Return on Ad Spend
Struggling to calculate return on ad spend? Learn our solutions to 7 of the more common pitfalls when trying to calculate ROAS.
How to Measure Campaign Effectiveness
Learn how to measure campaign effectiveness to help optimize your B2B marketing strategy and ensure campaign success.
5 Critical Reasons B2B Marketing Attribution Is Your Business’s Navigation System
Discover how marketing attribution acts as a navigation system for your B2B business
B2B Ops: Are You Missing the Signs That You Need Attribution?
Is your B2B organization ready for marketing attribution? Dive into the discussion to uncover the signs and strategies that indicate whether or not you’re prepared to tackle attribution.
The Underlying Equation for B2B Marketing ROI
Tracy Earles from NetApp joins Eric Westekamp and Misha Salkinder of CaliberMind to explore the complexities of measuring B2B ROI in large enterprises, the challenges of pipeline attribution, and the strategies that can help you optimize your marketing investments.
What Is a Single Source of Truth?
Discover the power of a single source of truth (SSoT) in data management and why CRMs fall short as an SSoT while data lakes offer a better solution.
Fixing the 6 Biggest Gaps in B2B Marketing Analytics
Gaps in marketing data cause big problems. We see the same pitfalls across organizations–which impacts what other departments believe is true.
How Attribution Helps Optimize Your Marketing Budget
Maximize your marketing ROI with B2B marketing attribution. Learn how data-driven insights can help you optimize your marketing budget.
The Phases of Marketing Analytics Maturity
Learn how the phases of marketing analytics maturity help CMOs demonstrate value, align with revenue goals, and rebuild leadership trust.