When Numbers Fail to Convince: Why Storytelling Skills are a Must in B2B!
Monique Olan, Founder & Fractional CMO at PivotalPitch shares why marketers should apply the same skills that make them good at creating a message that resonates when thinking through what the rest of the executive team wants to know.
Is Customer Churn Linked To Marketing in B2B?
Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, shares why he believes so passionately that all go-to-market leaders should meet at least every other week and what that has to do with your ICP.
Aligning Marketing Strategy with Sales Needs in B2B
Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, shares the number one killer of trust between sales and marketing – and how to fix it.
How To Quickly Align With Your Chief Revenue Officer
Dale Zwizinski, Co-Founder & GTM Officer of Revenue Reimagined, shares the behaviors he would like to see from a new marketing leader and what sales should do to make their onboarding easier.
The Third-Party Cookiepocalype is Here, Now What?
Rand Fishkin, Co-Founder & CEO of SparkToro, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Rand shares why he doesn’t feel the end of third-party cookies will meaningfully impact marketers and got into a debate about the utility of attribution with Camela.
What B2B Websites Get Wrong
Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares common missteps he sees in B2B websites and how to avoid them.
How to Effectively Use AI for Content Generation in B2B
Andy Crestodina, Co-Founder & CMO of Orbit Media, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Andy shares how to use AI for content marketing in B2B.
Your Website Matters. Invest in It.
Andy Crestodina, Co-Founder & CMO of Orbit Media, shares the most common missteps by founders and marketers regarding websites – and which marketing task you should prioritize monthly.
The Gold Standard for KPIs in B2B SaaS Marketing
Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee and Camela share what they’ve seen work in SaaS companies at different stages and why people use the term “vanity metrics” to describe many marketing metrics.
B2B Attribution Will Never Be Right (& That’s OK)
Zee Jeremic, CEO of MASS Engines, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Zee and Camela discuss their observations about why multi-touch attribution fails so often and why how it’s positioned and used is vital to its success.
Why is the Average GTM CXO Tenure So Short in B2B SaaS?
Dan Frawley, Managing Director of Falmouth Ventures, shares his thoughts about why all go-to-market executives are at risk of losing their jobs during hard times and why it’s so important not to take things personally.
Which Skills Are Missing from Your B2B Marketing Team?
Dan Frawley, Managing Director of Falmouth Ventures, flexes his statistics recall and shares some stats that should wake any marketer to the reality that data-driven decision-making is a requirement for CMOs. Dan shares his vision of the future of marketing and why understanding your customers is more important than ever.