Why the Gap Between CEO & CMO is Growing in B2B
Eric Westerkamp, CEO at CaliberMind, shares why marketers aren’t trusted by their CEOs and what they can do to bridge the gap.
Playbook: Demand Generation Funnel
Discover how to measure and optimize your demand generationactivities while also avoiding sticking spots within your internal team.
Using AI & Machine Learning to Remove Bias from Your ICP
Eric Westerkamp, CEO at CaliberMind, shares why using advanced logic beats out traditional intuition-based profiling.
Playbook: Return on Ad Spend
Discover how to create a Return on Ad Spend (ROAS) report that guides you in pinpointing high-impact advertising platforms, optimizing ad investments, and boosting revenue.
Playbook: Chain-Based Attribution
Learn how Chain-Based Attribution uses the Markov chain model to assign value to each touchpoint in the customer journey, helping you optimize your marketing strategies for better results.
Playbook: Account-Based Marketing Funnel
Learn how account-based marketing funnels drive higher ROI, shorten sales cycles, and align marketing and sales efforts for business success.
Playbook: Account Engagement Score
Learn how to aggregate activity from people interacting with your company with account engagement scoring to understand and act on their behavior effectively to increase conversions.
From DIY to ROI: Measuring the Impact of Your Custom Attribution Model
In the competitive arena of modern B2B marketing, attribution isn’t just another player—it’s the seasoned coach guiding your strategy.
How to Sell Your Exec Team on Marketing Data in the B2B SaaS Industry
Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, shares why it’s important to speak the language other executives share and how to build trust in marketing data.
The Growing Divide Between CMO & CEO in the B2B Landscape
Eric Holtzclaw, Chief Strategist and Principal Partner at Liger, shares his view on why CEOs don’t see eye-to-eye with their CMO and what’s he’s done to bridge that gap.
THIS is Why Your Board of Directors Isn’t Listening to You
Monique Olan, Founder & Fractional CMO at PivotalPitch, shares why the board tunes out sometimes and how you can reel them back in.
When Taking Risks as a B2B CMO Makes Sense
Monique Olan, Founder & Fractional CMO at PivotalPitch, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Monique shares why your first few months in a position are the best time to shake things up, and how to navigate change later at an organization.