Hitchhiker’s Guide to Marketing Analytics Episode #2
In the second episode of Hitchhiker’s Guide to Marketing Analytics, we sit down with Jon Moran, Head of MarTech Solution Marketing at SAS, and CaliberMind CEO Eric Westerkamp, to discuss the steps marketers need to take to foster data literacy in their organization and get their data AI-ready.
The “Cookie-less” Promise: A Clear-Eyed Look at Browser Fingerprinting
Learn how browser fingerprinting impacts attribution, its risks under GDPR, and why CaliberMind recommends a consent-based, first-party data approach.
