B2B Marketer’s Handbook to Data Literacy and Leadership to Champion AI-Ready Marketing Analytics
with Jon Moran, Eric Westerkamp, and Nadia Davis
About the Event
In the second episode of Hitchhiker’s Guide to Marketing Analytics, we sit down with Jon Moran, Head of MarTech Solution Marketing at SAS, and CaliberMind CEO Eric Westerkamp, to discuss the steps marketers need to take to foster data literacy in their organization and get their data AI-ready.
In this episode, we move beyond the hype of AI to focus on what actually makes a marketing team ready for the future: a strong data foundation, shared literacy, and leadership that prioritizes long-term enablement over short-term tools. Host Nadia Davis is joined by Jon Moran of SAS and Eric Westerkamp of CaliberMind to break down what it really means to be “AI-ready.” They explore the high cost of low data literacy, why so many B2B teams still can’t agree on basic reporting frameworks, and what non-negotiable steps leaders must take to unify systems and clean their data. You’ll learn the difference between data leadership and literacy, how a shared foundation transforms GTM collaboration, and why building a culture of inquiry matters more than chasing the next trend. If your team is adopting AI on top of a shaky foundation, this conversation is your handbook for getting your house in order—before the future shows up.
