Hitchhiker’s Guide to Marketing Analytics Season 2 Episode #2
Ali Rastiello and Nadia Davis cover how to actually operationalize buying groups in your go-to-market strategy so your campaigns hit the mark.
Marketing & Sales Civil Wars: Why the Evolution of MOps into RevOps is the Ultimate Peace Treaty
Two VPs on ending the Marketing-Sales feud with RevOps: full-funnel alignment, shared metrics, and a peace treaty that drives real growth.