11/6/25 at 3 PM ET with MarketingOps.com
About the Event
Two VPs on ending the Marketing-Sales feud with RevOps: full-funnel alignment, shared metrics, and a peace treaty that drives real growth.
→ The finger-pointing over lead quality.
→ The disconnect between marketing spend and closed deals.
→ The operational friction that makes leadership unhappy because it costs businesses revenue.
For years, this has been the civil war fought across the marketing and sales trench line.
MOps emerged as a powerful diplomat, armed with technology and process to bring data-driven sanity to campaign execution and lead management, forging a fragile peace.
But the modern customer journey doesn’t end at the handoff. A truce in one battle means little when the war for revenue now spans the entire customer lifecycle—from first touch, through the sale, to renewal and expansion. Silos between Marketing, Sales, and Customer Success create new fronts for conflict.
RevOps is the ultimate peace treaty. It dissolves the departmental borders, aligning people, process, and data across the entire go-to-market team. It creates a single, accountable engine focused on one thing: predictable, scalable revenue.
Key takeaways from this session:
- From Truce to Treaty: The critical difference between MOps and RevOps, and why top-of-funnel alignment is no longer enough to win.
- The Full Funnel View: How RevOps provides a single, holistic view of the customer journey -from initial click to renewal – to identify revenue leaks and opportunities.
- Metrics that Matter: Move beyond MQLs and Sales Qualified Leads to establish universal metrics (like pipeline velocity and net revenue retention) that unify Marketing, Sales, and Customer Success.
- The Unified Tech Stack: The blueprint for evolving your systems and data architecture from a marketing-centric stack to a full-funnel revenue stack.
- From Blame to Accountability: How to use the RevOps framework to shift your organization from departmental finger-pointing to shared ownership of revenue outcomes.
Join live Thursday 11/6/25 at 3 PM ET.
