The Good, The Bad and the Ugly of Sales & Marketing Alignment Why RevOps is the Answer to Sales – Marketing Civil Wars
with David Nelson
About the Event
In the sixth episode of Season 2 on Hitchhiker’s Guide to Marketing Analytics, we’re joined by David Nelson, Director of Enterprise Sales at ChurnZero.
The age-old battle between Sales and Marketing is evolving. Misaligned goals, disconnected systems, and fragmented data have long cost organizations growth—but the shift from MOps to RevOps is redefining what alignment truly means.
Watch as David Nelson and Nadia Davis, VP of Marketing at CaliberMind explore how RevOps transforms cross-functional collaboration into a unified revenue engine. You’ll learn the key differences between MOps and RevOps, how to establish shared accountability, and why the path to predictable revenue starts with dissolving silos—not just negotiating truces.
