“What’s my next best action?”
It’s the million-dollar question we hear from marketers all the time, and trust us, we get it! We’re all in the same boat, trying to make the most of our budgets and speed up those sales. Wouldn’t it be great if we could just map out the perfect path to a sale and then guide our audience down that road? Talk about a revenue boost!
But here’s the catch – the attribution models we’ve been using just aren’t cutting it when it comes to mapping out that ideal buyer journey.
They’re like trying to solve a puzzle with only half the pieces. They focus on just one person, when we all know B2B decisions involve a whole team of buyers.
Plus, they’re missing out on all those sneaky intent actions that are anonymous at the contact level but known at the account level (you know, the stuff we can figure out from IP ranges).
It’s like trying to bake a cake with only flour and eggs – you’re missing some pretty important ingredients! That’s why we decided to shake things up and look at the buyer journey in a whole new way.
At CaliberMind, we’ve cooked up this nifty chain-based algorithmic model. It’s like a super-smart detective that measures how effective each event is at every step of the buyer journey. And the best part? It takes into account all the activity across an entire account. It’s so powerful, that we’re constantly finding new ways to put it to work!
We hope this little peek behind the curtain helps you on your B2B marketing adventure. After all, we’re all in this together!
