NEW: 2026 State of Marketing Attribution Report

January 2025 |  CaliberMind Product Updates

Product Updates

Table of Contents

January Roundup

CaliberMind for Sellers

CaliberMind puts account intelligence at sales professionals’ fingertips, giving instant insights into buying group dynamics, engagement patterns, and customer journeys. This saves sellers the effort of piecing together data from multiple systems and delivers the complete picture of account activity in seconds, helping them prioritize outreach and have more meaningful conversations.

Ask Cal for Analytics Reporting

We’re adding Ask Cal to our reporting layer. This will allow you to ask specific questions on widgets by creating a custom prompt so Cal can give you a summary of the data provided. Your query will respect your applied filters and grouping.

Attribution Ask Cal

Ask Cal Salesforce Push

Give your sales team access to CaliberMind’s Ask Cal Buyer Journey Summaries where they need it most, in Salesforce. You can set up this Flow to deliver Buyer Journey Summaries based on Funnel stage changes or Engagement Score thresholds. Using CaliberMind triggers, push Ask Cal Summaries to all Salesforce objects. Contact your CSM to build your customer use case.

Push ask cal to salesforce

Data Usage Overview Report

The Data Usage Overview provides visibility into which connectors drive the most data usage. By looking at your data usage at the connector and table levels, you can start projecting your usage for the month. If you’ve exceeded your purchased plan, please get in touch with your customer service representative for assistance.

Data Usage Overview

Funnels Analytics Linking

The Funnels Journey Tab contains detailed Funnel Journey information. Access this tab by clicking on various links throughout the Analytics – Funnels Dashboard. Soon, you’ll be able to view the 350 Journeys that reached the MQL stage in the last month simply by clicking the link to the Journeys Report. The Dashboard will pass along your currently applied filters to display the Journeys behind the numbers.

Funnels Linking

Looking to catch up on previous releases? Here is a comprehensive list of our monthly updates.

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CaliberMind
Offering B2B Marketing-Analytics-as-a-Service for B2B marketers and organizations that want to advance their performance marketing game, enable sales, and make better, data-informed decisions.

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