Board Reporting Foundations: Data Storytelling Strategy
Learn from Camela Thompson, VP of Marketing at CaliberMind, as she discusses how to effectively approach presenting data to the board using proven negotiation tactics and a storytelling lens.
Managing Through Adversity: Navigating Change, and How to Be a Better Manager
Rene Zamora, President, Author & Fractional Sales Management Consultant shares his experiences navigating 6 ownership changes in 7 years, how he saw his struggles reflected in his team, and his 5 core practices of sales management.
Board Reporting Foundations: Reading Charts
Marketers often struggle with preparing data and presentations for the C-Suite and the BoD. Join CaliberMind and Metadata as Camela Thompson, VP of Marketing at CaliberMind outlines the self-guided course on reporting to the board which ends in a Certification.
Positioning and Messaging: How to Unlock Accelerated Growth
Doug Bell, Serial CMO and host of The Revenue Generator Podcast, shares the 2 keys to accelerate growth, the rubric for perfecting messaging and positioning, the messaging value chain, and how to measure the impact of your messaging and positioning.
Why Even Creative Brains Need Processes (& Data)
Adi Klevit, Process Consultant, CEO, & Founder of Business Success Consulting Group, shares her insights on why even creative individuals need processes, the systems people need in place to successfully implement processes, and where data fits into that picture.
The Correlation Between Values & Burnout
Rebecca Hollis shares her insights about how she found herself in her present role and the process she went through to discover her values.
Fractional CMO: The What, Why & When
Leah Andrew, Co-Founder at Andrew Perry, shares her insights on how she found herself in the world of Fractional CMOs, what a Fractional CMO is, the responsibilities the title entails, and why a company would choose a fractional resource instead of upper marketing management.
How to Identify and Tune Into Your Strengths
Joy Martinez, Senior Director of Marketing Operations at CS2, shares her passion for helping others identify their strengths, the tools she uses to do this and her insights into why it’s difficult for people to spot their own strengths and weaknesses.
What is RevOps & How Do I Work With Them?
Justin Ouyang, Investor at OMERS Ventures, shares RevOps basics, the core responsibilities of RevOps, how Marketing Ops can sit alongside them, and when RevOps should involve marketing in the goal-setting process.
Negotiating Executive Expectations
Mark Raffan, Founder of Content Call Out agency shares insights on the core components of successful negotiations and teases out real-life scenarios for negotiations with the executive team.
Here We Go Again (?): 4 Marketing Tips in Another Downturn
We’re not sure if H2 of 2022 will spawn a recession. But we do know that it’s time for leaders to invest in efficiency plays.
How to Hire & Keep Marketing Operations
Garrett Erny, Founder and Owner at Poppy’s Tech Aid, shares the flaws in hiring, skills needed for success, and the importance of reputation in marketing operations.
