Proving Marketing ROI: The CMO’s Constant Battle
Boiling marketing impact down to a single number doesn’t make sense. So how do we balance what the board is asking for with fair representation of everything we do?Watch a panel of experts discuss how CMOs can prove ROI and own the boardroom.
Are You Missing Signs That You Need Attribution?
Learn from Camela Thompson, VP of Marketing at CaliberMind, as she discusses how to effectively approach presenting data to the board using proven negotiation tactics and a storytelling lens.
Why Marketing Ops in RevOps Can Be a Good Thing
Kamil Rextin, Senior General Manager at 42 Agency, shares his insights on what attribution is and isn’t, what is attribution useful for, and why no reliance should be placed on self-reported attribution.
“Credit” vs. “Attribution” in B2B Marketing
Kamil Rextin, Senior General Manager at 42 Agency, shares his insights on what attribution is and isn’t, what is attribution useful for, and why no reliance should be placed on self-reported attribution.
Leading During an Economic Downturn
Terry Isner, Founder & CEO of Jaffe, shares his insights on the Oh God! Moment, what areas we can adjust that weren’t available before the change and the positive changes that indicate we’re progressing beyond where it was in the 1990s.
Board Reporting Foundations: Data Storytelling Strategy
Learn from Camela Thompson, VP of Marketing at CaliberMind, as she discusses how to effectively approach presenting data to the board using proven negotiation tactics and a storytelling lens.
Managing Through Adversity: Navigating Change, and How to Be a Better Manager
Rene Zamora, President, Author & Fractional Sales Management Consultant shares his experiences navigating 6 ownership changes in 7 years, how he saw his struggles reflected in his team, and his 5 core practices of sales management.
Board Reporting Foundations: Reading Charts
Marketers often struggle with preparing data and presentations for the C-Suite and the BoD. Join CaliberMind and Metadata as Camela Thompson, VP of Marketing at CaliberMind outlines the self-guided course on reporting to the board which ends in a Certification.
Positioning and Messaging: How to Unlock Accelerated Growth
Doug Bell, Serial CMO and host of The Revenue Generator Podcast, shares the 2 keys to accelerate growth, the rubric for perfecting messaging and positioning, the messaging value chain, and how to measure the impact of your messaging and positioning.
Why Even Creative Brains Need Processes (& Data)
Adi Klevit, Process Consultant, CEO, & Founder of Business Success Consulting Group, shares her insights on why even creative individuals need processes, the systems people need in place to successfully implement processes, and where data fits into that picture.
The Correlation Between Values & Burnout
Rebecca Hollis shares her insights about how she found herself in her present role and the process she went through to discover her values.
Fractional CMO: The What, Why & When
Leah Andrew, Co-Founder at Andrew Perry, shares her insights on how she found herself in the world of Fractional CMOs, what a Fractional CMO is, the responsibilities the title entails, and why a company would choose a fractional resource instead of upper marketing management.
