An on-demand webinar
Marketing attribution isn’t just broken – it’s misunderstood, oversimplified, and often weaponized against the very teams trying to prove impact.
Enjoy a no-nonsense discussion on the future of attribution, featuring Nadia Davis, VP of Marketing at CaliberMind, and Drew Smith, CEO at Attributa, where we’ll tackle: Why digital-only attribution was always a flawed idea, The MOPs challenge: aligning siloed data before assigning credit, How marketing leaders can shift from defensive reporting to strategic storytelling, and Why data literacy – not just measurement – is the key to proving impact.
