A Practical Playbook for Marketing Reporting that Makes Sense
with Drew Smith
About the Event
In the fifth episode of Hitchhiker’s Guide to Marketing Analytics, we sit down with Drew Smith, Founder of Attributa, to discuss a practical framework for building a marketing reporting strategy that provides useful data, not just interesting data.
In this episode, we dive into the real-world mechanics of building a marketing reporting strategy that doesn’t just check a box—but actually drives insight and predictability. Drew Smith, founder of Attributa breaks down how to move from scattered metrics and ad hoc dashboards to a structured, purpose-built reporting framework. We unpack how to define reporting requirements by role, identify what matters most (and why), and navigate the realities of imperfect data. You’ll learn why frequency matters, how to tell a compelling performance story, and what separates a report from a strategic insight. If your team is drowning in requests or struggling to connect marketing data to business value, this episode is a practical blueprint of how to switch MOps focus from tactical order takers to strategic influencers in your org.
