Aligned by Design: Pitfalls and Best Practices of Marketing to Sales Handoff for a United Revenue Story
with Reuben Massey Jr. and Georgina Tsioutsiouli
About the Event
In the 2nd part to our seventh week of Hitchhiker’s Guide to Marketing Analytics, Reuben (Campaign Ops / ABM) and Georgina (Sales Ops) from Foxit share hard-won lessons on the Marketing-to-Sales handoff—what works, what doesn’t, and how alignment fuels a stronger revenue story.
In this session Reuben and Georgina of Foxit discuss the keys to marketing and sales alignment—starting with empathy, communication, and most of all, people before technology. Georgina shares her CAT acronym representing the keys to sales-marketing alignment: Clarity, Accountability, and Timing. Reuben shares the importance of sales and marketing alignment on accounts / ICP criteria. Watch to see a great example of sales and marketing alignment and collaboration in B2B SaaS.
