Empowering Marketing with Agentic AI: The Future of Data-Driven Strategy
with Siddharth Pawar
About the Event
In the fifth episode of Season 2 on Hitchhiker’s Guide to Marketing Analytics, we’re joined by Siddharth Pawar, Director of Marketing Analytics at Workday.
Discover how agentic AI is redefining marketing analytics by connecting data, intelligence, and automation across modern cloud platforms. This session explores how new Marketing analytics tech stack enable marketing teams to deploy AI-driven agents that enhance productivity, deliver real-time insights, and scale decision-making securely. Learn the underlying data strategy, and practical use cases that empower organizations to transform marketing performance with agentic intelligence.
