Moving into 2026: State of MarTech and Marketing Analytics
with Scott Brinker
About the Event
In the 9th episode of Hitchhiker’s Guide to Marketing Analytics, Scott (Analyst & Advisor at chiefmartec) and Nadia Davis (VP of Marketing at CaliberMind) discussed the 2026 outlook for martech, AI, and marketing analytics.
In this episode Scott Brinker and Nadia Davis unpack the state of marketing analytics heading into 2026—highlighting trends like AI-driven ecosystems, universal data layers, and how clean, governed data is becoming the real differentiator. Scott shares how he sees the advent of AI creating a ‘golden time’ for marketing ops, since marketing ops is the key to clean, governed data, which is make or break for leveraging AI successfully.
