Vibe Dashboarding: Build It like You Mean It
with Jason Perkowski and Joe Schattschneider
About the Event
In the 8th episode of Hitchhiker’s Guide to Marketing Analytics, Jason (Marketing Analytics at Equifax) and Joe (Data Strategy at CaliberMind) share learnings, takeaways, and practical advice for leveraging AI in marketing analytics.
In this episode, we cut through the hype of AI-powered dashboards to focus on what really matters: clean data, role-based reporting, and human interpretation. Host Nadia Davis is joined by Jason Perkowski of Equifax and Joe Schattschneider of CaliberMind to introduce the concept of “vibe dashboarding”—a flexible, smarter approach to marketing reporting. They explore why dashboards often fall flat, how data democratization can backfire without guidance, and what it takes to give every stakeholder a clear view of what matters most. You’ll hear how Joe and Jason are rethinking performance visibility, saving analysts time, and helping teams shift from siloed snapshots to unified, action-ready insights.
