About the Event
2025 may be clouded with economic uncertainty, but when it comes to marketing ROI, expectations couldn’t be clearer. Across all B2B industries, marketers are now evaluated on driving revenue instead of engagement, making attribution mission-critical.
Join us for an exclusive walkthrough of CaliberMind’s newly-released State of Marketing Attribution: 2025 Edition, a state of the industry report built on rigorous practitioner research and recent market trends study.
Think about this session as a seminar in attribution.
We’ll cut through the hype, challenge common myths – and the controversies that surround it, and give you a no-BS view of how attribution is evolving beyond credit assignment into a true framework for pipeline accountability and revenue alignment.
Expect practical insights on when to use what and how, tips on driving data literacy across your org, and how to communicate marketing’s impact in boardroom terms outside of silent slide deck visualizations.
We’ll also reveal the Periodic Table of Revenue Attribution – a creative way to think about your attribution architecture – and offer predictions for 2026 based on where the industry is heading.
TL;DR: If you want to see the big picture of how you should position the value that marketing brings in your organization, this is the webinar for you.
