The Ultimate Guide to DIY B2B Marketing Attribution
Master data-driven marketing with our DIY B2B Marketing Attribution Guide. Learn about different models, data collection, and tools to optimize campaigns and enhance ROI.
6 Reasons Everyone Loves to Hate Attribution
Explore the real reasons behind the love-hate relationship with attribution in B2B marketing and learn how to fix these misconceptions for better campaign optimization.
What is Marketing Attribution?
Discover the importance of marketing attribution, how it helps businesses measure ROI from marketing channels, and the various model impacts.
What is a B2B Marketing Funnel & Why Do We Use Them?
Explore the stages and benefits of B2B marketing funnels and how they help b2b businesses convert leads into customers more efficiently and drive growth.
Build a Marketing Dashboard Your Board Will Love
Discover strategies to build marketing reports that meet your board’s expectations and showcase effectiveness, efficiency, velocity, and trends in your marketing efforts.
B2B Marketing KPIs: 7 Strategies to Nail Reporting on Your Efforts
Discover key B2B marketing KPIs and metrics that matter to executive boards and the C-suite to effectively report on your B2B marketing efforts.
The Definitive Guide to Multi-Touch Attribution
We’ve talked to a lot of people about marketing analytics. Many are frustrated by the promises made by marketing attribution platforms.
Playbook: Single-Touch Attribution
Discover how Single-Touch Attribution models can enhance your marketing strategy by allocating credit to the most impactful touchpoints along the customer journey.
Finding the Voice of the B2B Customer
Nicholas Zeisler, Principal of Zeisler Consulting, joins our host, Camela Thompson, Go-To-Market Thought Leader and B2B Insights Expert, in this episode of the Revenue Marketing Report. Z shares why companies are asking customers the wrong question and what they should be asking their customers instead.
Why Customer Experience Ops is B2B Marketing’s Best Friend
Nicholas Zeisler, Principal of Zeisler Consulting, shares why CX operations professionals love marketers and what we can do as marketers to make sure the brand promise lives on throughout the organization.
Playbook: Return on Marketing Investment (ROMI)
Learn to improve your marketing ROI with a Return on Marketing Investment (ROMI) report, helping you allocate your budget wisely and maximize returns.
Playbook: Multi-Touch Attribution
Explore the transformative impact of multi-touch attribution onmarketing analytics and how it has a profound influence on increasing ROI.